price-quality strategy

price-quality strategy
марк. стратегия качественно-ценового позиционирования*, стратегия (соотношения) "цена-качество"* (стратегия рыночного позиционирования с использованием таких параметров, как цена и качество товара, для закрепления своего товара в сознании потребителя как отличного от аналогичных конкурирующих товаров)
See:

Англо-русский экономический словарь.

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  • Price discrimination — or price differentiation[1] exists when sales of identical goods or services are transacted at different prices from the same provider.[2] In a theoretical market with perfect information, perfect substitutes, and no transaction costs or… …   Wikipedia

  • Quality investing — is an investment strategy based on clearly defined fundamental factors that seeks to identify companies with outstanding quality characteristics. The quality assessment is made based on soft (e.g. management credibility) and hard criteria (e.g.… …   Wikipedia

  • Price war — is a term used in business to indicate a state of intense competitive rivalry accompanied by a multi lateral series of price reductions. One competitor will lower its price, then others will lower their prices to match. If one of the reactors… …   Wikipedia

  • Strategy map — In the realm of business, the concept of strategy maps was introduced in the U.S. by Robert S. Kaplan and David P. Norton. The standard reference is their book Strategy focused Organization .Citation last = Kaplan first = Robert S. author link =… …   Wikipedia

  • Price of anarchy — The price of anarchy is a concept from game theory that describes the difference in maximum social utility and the utility of an equilibrium point of the game.DefinitionGiven a game G=(N,A,u), it is natural to consider the social welfare , i.e.… …   Wikipedia

  • Strategy+Business — Infobox Newspaper name = Strategy+Business caption = Q1 2008 / Issue 50 cover of Strategy+Business type = Quarterly Business Periodical format = Magazine owners = Booz Company publisher = Booz Company foundation = 1995 editor = chiefeditor =… …   Wikipedia

  • Price Skimming — A product pricing strategy by which a firm charges the highest initial price that customers will pay. As the demand of the first customers is satisfied, the firm lowers the price to attract another, more price sensitive segment. Therefore, the… …   Investment dictionary

  • Non-price competition — is a marketing strategy in which one firm tries to distinguish its product or service from competing products on the basis of attributes like design and workmanship (McConnell Brue, 2002, p. 43.7 43.8). The firm can also distinguish its product… …   Wikipedia

  • Sustainable Development Strategy in Canada — [ [http://www.sdinfo.gc.ca/reports/en/sustainable development strategies/part1.cfm SDInfo Sustainable Development Strategies: Evolution of the Federal Government of Canada Approach] ] is about the Government of Canada finding ways to develop… …   Wikipedia

  • British moralists of the eighteenth century: Shaftesbury, Butler and Price — David McNaughton In this chapter I discuss the moral theories of three influential writers: Anthony Ashley Cooper, Third Earl of Shaftesbury (1671–1713); Joseph Butler (1692–1752) and Richard Price (1723–91). All three wrote extensively on issues …   History of philosophy

  • Betting strategy — A betting strategy or betting system is a structured approach to gambling, with a predefined set of actions for bet sizing and timing. Betting strategies are typical in any activity in which money is risked but where the participant has little… …   Wikipedia


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